Vintage monster cast around a Salem title

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Halloween · Instagram post · Reference

Vintage monster cast around a Salem title

Charcoal textured background in a two-ink palette of burnt orange and cream, like a 1950s horror sideshow or monster-movie handbill. Cream halftone-shaded vintage monsters surround a jagged orange starburst title, with little bats scattered in the gaps. Tilted orange label strips and a circular stamp badge add a busy, tongue-in-cheek barker energy. Worn screen-print finish with rough edges and halftone dots.

Palette

#171819
#785f46
#534233
#e98e40
#2d2925
#b47138

Layout: A carnival-style starburst title sits centre-top with a round orange badge at right; Frankenstein's monster, a pumpkin-head ghoul, a skeleton and a witch frame the corners. Stacked slanted orange banner strips carry the attractions down the left-centre, with a PLUS box and a single-line footer at the bottom.
Typography: Distressed, hand-lettered condensed poster caps in black on orange, set on tilted labels; small hand-drawn comic caps for the asides.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Vintage monster cast around a Salem title.
- Look and feel: Charcoal textured background in a two-ink palette of burnt orange and cream, like a 1950s horror sideshow or monster-movie handbill. Cream halftone-shaded vintage monsters surround a jagged orange starburst title, with little bats scattered in the gaps. Tilted orange label strips and a circular stamp badge add a busy, tongue-in-cheek barker energy. Worn screen-print finish with rough edges and halftone dots.
- Layout: A carnival-style starburst title sits centre-top with a round orange badge at right; Frankenstein's monster, a pumpkin-head ghoul, a skeleton and a witch frame the corners. Stacked slanted orange banner strips carry the attractions down the left-centre, with a PLUS box and a single-line footer at the bottom.
- Typography: Distressed, hand-lettered condensed poster caps in black on orange, set on tilted labels; small hand-drawn comic caps for the asides.
- Colours: #171819, #785f46, #534233, #e98e40, #2d2925, #b47138 (background #171819, text #e98e40, accent #b47138).
- Mood and details: humorous, nostalgic, spooky, jack-o-lantern, skeleton, frankenstein monster, witch, bats, starburst.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1829656094809732-ef95fc9769bb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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