New Year · Banner · Reference

2017 rolling over to 2018 like an odometer

The background is pure white with a lot of negative space and strictly black-and-grey tones. The 0 is drawn as a target ring with a centre dot, and the line that leads to the greeting starts from it. The changing last digit is split with a gradient fade to suggest motion. The finish is flat vector and infographic-like.

Layout

A black year sits centred on a white field, with its last digit shown mid-roll as 7 fades out above and 8 fades in below. A callout line runs from the 0 up to a small greeting at upper left, and a dotted line of shrinking and growing dots falls down from the 0.

Typography

Bold geometric sans numerals; small bold geometric sans for the greeting

• minimal
• typographic
• target circle
• dotted line
• callout line
• rolling digit
• clean
• clever
• modern