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Poster · Reference

Poster: Copy-only headline on flat charcoal background

A flat solid charcoal-grey background with no imagery lets the witty line carry the whole ad. Everything is in one bright yellow, which gives strong contrast and matches the brand colour. The only graphic is a round distressed emblem badge with a muscular figure at the bottom right. The finish is a stark print-press style where negative space does the work.

Reference image for inspiration. Editable source files are not included.