Full-frame green gift wrap crossed by red ribbon with a paper tag

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Christmas · Story · Reference

Full-frame green gift wrap crossed by red ribbon with a paper tag

The background is flat, deep forest-green paper with subtle grain, so the whole story frame reads as a wrapped gift. Thin, saturated red ribbons cross vertically and horizontally, with a small curled bow at the crossing. A tilted off-white rounded tag hangs from the knot and hides part of the headline, which creates curiosity. The finish is flat and graphic, with no lighting effects.

Palette

#1f5634
#e31613
#f8f9f9
#cdd8d1
#afc1b4

Layout: The whole frame is a wrapped present, with a red ribbon cross just below centre. The white headline sits on the horizontal ribbon and is partly covered by a tilted white tag tied at the knot, which holds the CTA and small body text.
Typography: Bold white grotesque sans in title case for the headline; the tag uses a condensed dark-green sans in caps.

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Full-frame green gift wrap crossed by red ribbon with a paper tag.
- Look and feel: The background is flat, deep forest-green paper with subtle grain, so the whole story frame reads as a wrapped gift. Thin, saturated red ribbons cross vertically and horizontally, with a small curled bow at the crossing. A tilted off-white rounded tag hangs from the knot and hides part of the headline, which creates curiosity. The finish is flat and graphic, with no lighting effects.
- Layout: The whole frame is a wrapped present, with a red ribbon cross just below centre. The white headline sits on the horizontal ribbon and is partly covered by a tilted white tag tied at the knot, which holds the CTA and small body text.
- Typography: Bold white grotesque sans in title case for the headline; the tag uses a condensed dark-green sans in caps.
- Colours: #1f5634, #e31613, #f8f9f9, #cdd8d1, #afc1b4 (background #1f5634, text #f8f9f9, accent #e31613).
- Mood and details: festive, clean, playful, gift ribbon, gift tag, wrapped present.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/18225573488422781-e441590d1efd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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