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Creative · Reference
Creative: Graphic purple hand catching a banknote
A dark navy billboard is set against a real urban parking structure, giving the campaign a high-impact outdoor presence. The central illustration uses a saturated purple hand, mint-green sleeve, and pale green banknote for a playful financial metaphor. White and purple type creates a bold vertical hierarchy, finished with restrained small-print messaging and a clean logo lockup.
Reference image for inspiration. Editable source files are not included.
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