Laughing Santa in a hi-vis vest behind caution tape

Reference found on Pinterest, saved by Abi Ratomski. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Poster · Reference

Laughing Santa in a hi-vis vest behind caution tape

Photographic portrait of a bearded man in a Santa hat, plaid shirt and yellow-green hi-vis vest, set against a red wooden door with dark greenery at the sides. Bright yellow caution tape carrying the repeated message and brand wraps around him like a crime-scene barrier. Falling snow specks and warm, contrasty lighting add energy. Red, green and yellow dominate the palette, giving it a comedic pub-party tone.

Palette

#322917
#b5934b
#896931
#e9bb34
#574c24
#130b09

Layout: A centred, arms-wide Santa figure is framed by criss-crossing yellow caution tape along the top, both sides and across the lower third. The date sits small at upper left, and the brand lockup and URL are centred at the bottom.
Typography: Bold condensed black sans caps printed on the yellow tape; clean white sans caps for the date, logo and URL.

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photographic
playful
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snow
pine branches
humorous
rowdy
festive

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Design an original New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Laughing Santa in a hi-vis vest behind caution tape.
- Look and feel: Photographic portrait of a bearded man in a Santa hat, plaid shirt and yellow-green hi-vis vest, set against a red wooden door with dark greenery at the sides. Bright yellow caution tape carrying the repeated message and brand wraps around him like a crime-scene barrier. Falling snow specks and warm, contrasty lighting add energy. Red, green and yellow dominate the palette, giving it a comedic pub-party tone.
- Layout: A centred, arms-wide Santa figure is framed by criss-crossing yellow caution tape along the top, both sides and across the lower third. The date sits small at upper left, and the brand lockup and URL are centred at the bottom.
- Typography: Bold condensed black sans caps printed on the yellow tape; clean white sans caps for the date, logo and URL.
- Colours: #322917, #b5934b, #896931, #e9bb34, #574c24, #130b09 (background #322917, text #e9bb34, accent #b5934b).
- Mood and details: humorous, rowdy, festive, caution tape, Santa hat, hi-vis vest, snow, pine branches.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/18155204743982918-6309d1c8bc7d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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