The word FREEDOM split across a light and a dark panel

Reference found on Pinterest, saved by Anil Thakur. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

The word FREEDOM split across a light and a dark panel

Flat two-tone background: off-white on the left and near-black on the right, with no imagery. The focal point is the oversized word, heavy and saffron on the light side and fading into thin grey strokes on the dark side, to show that freedom comes at a cost. Saffron and green appear only in the small sign-off text. The finish is clean and conceptual, with plenty of empty space.

Palette

#ececeb
#171518
#282522
#bdbab6
#ef9039

Layout: The canvas is split vertically into a light-grey left half and a charcoal right half. The headline sits at centre-left with a large central word crossing the divide, the tagline and greeting sit bottom-right above a thin rule, a small swirl logo is top-right and a vertical URL runs up the bottom-left edge.
Typography: Extra-bold geometric sans caps in orange for the first half of the key word, turning to thin outlined light-weight caps on the dark side; small clean sans for the supporting lines.

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: The word FREEDOM split across a light and a dark panel.
- Look and feel: Flat two-tone background: off-white on the left and near-black on the right, with no imagery. The focal point is the oversized word, heavy and saffron on the light side and fading into thin grey strokes on the dark side, to show that freedom comes at a cost. Saffron and green appear only in the small sign-off text. The finish is clean and conceptual, with plenty of empty space.
- Layout: The canvas is split vertically into a light-grey left half and a charcoal right half. The headline sits at centre-left with a large central word crossing the divide, the tagline and greeting sit bottom-right above a thin rule, a small swirl logo is top-right and a vertical URL runs up the bottom-left edge.
- Typography: Extra-bold geometric sans caps in orange for the first half of the key word, turning to thin outlined light-weight caps on the dark side; small clean sans for the supporting lines.
- Colours: #ececeb, #171518, #282522, #bdbab6, #ef9039 (background #ececeb, text #171518, accent #ef9039).
- Mood and details: thoughtful, bold, reflective, split background, half-colour word, tricolour accents.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/180214422582485432-c23e66846467.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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