Cheeseburger with shadowy monster hands reaching toward it

Reference found on Pinterest, saved by Janet Croll. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Cheeseburger with shadowy monster hands reaching toward it

A saturated orange backdrop wall meets a mustard-yellow tabletop cut at a diagonal angle. Hard, direct studio light makes the glossy brioche burger with melted cheese the focal point and casts a crisp shadow. Blurred silhouettes of long-fingered monster hands on the wall reach toward the food, adding a spooky twist without dark colours. The finish is clean and poppy, like a commercial food photo.

Palette

#e3831f
#e4ba32
#b25c19
#3a2008
#963a18
#673212

Layout: Centred headline sits in the upper third between two clawed hand shadows; the burger sits lower centre on a tabletop edge, with generous orange negative space around it.
Typography: Rounded, heavy geometric sans in white, sentence case, friendly and bold.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cheeseburger with shadowy monster hands reaching toward it.
- Look and feel: A saturated orange backdrop wall meets a mustard-yellow tabletop cut at a diagonal angle. Hard, direct studio light makes the glossy brioche burger with melted cheese the focal point and casts a crisp shadow. Blurred silhouettes of long-fingered monster hands on the wall reach toward the food, adding a spooky twist without dark colours. The finish is clean and poppy, like a commercial food photo.
- Layout: Centred headline sits in the upper third between two clawed hand shadows; the burger sits lower centre on a tabletop edge, with generous orange negative space around it.
- Typography: Rounded, heavy geometric sans in white, sentence case, friendly and bold.
- Colours: #e3831f, #e4ba32, #b25c19, #3a2008, #963a18, #673212 (background #e3831f, text #3a2008, accent #e4ba32).
- Mood and details: playful, spooky, appetizing, burger, creepy hand shadows, skewer pick.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/17803361027204644-da25b43cbd3e.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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