Red envelope with a cream invitation card over a vintage family Christmas living-room photo

Reference found on Pinterest, saved by Jess Willis. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Story · Reference

Red envelope with a cream invitation card over a vintage family Christmas living-room photo

A faded mid-century photo of a family living room, with a tinsel tree, gifts and people partly cropped, forms a grainy, desaturated backdrop. A crisp, saturated red envelope with a soft drop shadow pops forward, holding a warm cream card printed in deep green. Film grain and muted colour give it a nostalgic scrapbook-collage finish.

Palette

#6d655d
#4c2f2b
#3b2422
#5e443e
#d91027
#d7ccb1

Layout: An open red envelope with a cream card sits centred in the upper-middle as the hero. The event details are centred in small white caps near the bottom, above a small logo mark.
Typography: Green flourished Spencerian script for 'Christmas', with small arched sans caps above and below it; white condensed sans caps for the details.

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Red envelope with a cream invitation card over a vintage family Christmas living-room photo.
- Look and feel: A faded mid-century photo of a family living room, with a tinsel tree, gifts and people partly cropped, forms a grainy, desaturated backdrop. A crisp, saturated red envelope with a soft drop shadow pops forward, holding a warm cream card printed in deep green. Film grain and muted colour give it a nostalgic scrapbook-collage finish.
- Layout: An open red envelope with a cream card sits centred in the upper-middle as the hero. The event details are centred in small white caps near the bottom, above a small logo mark.
- Typography: Green flourished Spencerian script for 'Christmas', with small arched sans caps above and below it; white condensed sans caps for the details.
- Colours: #6d655d, #4c2f2b, #3b2422, #5e443e, #d91027, #d7ccb1 (background #4c2f2b, text #d7ccb1, accent #d91027).
- Mood and details: nostalgic, warm, inviting, red envelope, invitation card, vintage christmas tree, wrapped gifts, family photo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/17803361027113952-9896eff912c9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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