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Poster · Reference

Poster: Tracked agricultural tractor on a mustard-yellow background

Flat mustard-yellow backgrounds with a subtle vignette carry cut-out product photography of a black and yellow tracked tractor. One ad shows a dramatic crop of the rubber track and wheel hub, and the other shows the whole machine small in the corner with lots of empty yellow space. The large witty black headlines are the focal point, backed by crisp studio shadows under the machine. The finish is a bold, minimal print campaign that uses a single brand colour.

Reference image for inspiration. Editable source files are not included.