Reference found on Pinterest, saved by Nishit Shankar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Football linebacker cutout over huge dark silhouette of his profile

Deep red backdrop with a soft gradient, dominated by a black silhouette of the athlete's bearded head and shoulders. A cream stacked headline cuts vertically through the silhouette, and a loose red autograph line loops over its last word. At the bottom center, a photographic cutout of the player in a red uniform, pointing up, breaks in front of the type. The finish is clean and high-contrast, like a contract-extension announcement graphic.

Palette

#151515
#bb1922
#7b171d
#f3e6db
#442524
#d1c0b7

Layout: A massive black side-profile silhouette fills the red frame; a stacked, center-aligned condensed headline runs down the middle with a small quoted tagline above. The action cutout of the player overlaps the bottom of the headline, with the team flag logo bottom left and sponsor logo bottom right.
Typography: Ultra-condensed heavy sans caps in off-white for the headline; small spaced sans caps for the tagline; red handwritten signature scrawl over the type.

All creative ads for sports clubs, academies and events, media brands

photographic
typographic
dark
giant silhouette profile
signature scribble
cutout athlete
team flag logo
defiant
intense
celebratory

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Football linebacker cutout over huge dark silhouette of his profile.
- Look and feel: Deep red backdrop with a soft gradient, dominated by a black silhouette of the athlete's bearded head and shoulders. A cream stacked headline cuts vertically through the silhouette, and a loose red autograph line loops over its last word. At the bottom center, a photographic cutout of the player in a red uniform, pointing up, breaks in front of the type. The finish is clean and high-contrast, like a contract-extension announcement graphic.
- Layout: A massive black side-profile silhouette fills the red frame; a stacked, center-aligned condensed headline runs down the middle with a small quoted tagline above. The action cutout of the player overlaps the bottom of the headline, with the team flag logo bottom left and sponsor logo bottom right.
- Typography: Ultra-condensed heavy sans caps in off-white for the headline; small spaced sans caps for the tagline; red handwritten signature scrawl over the type.
- Colours: #151515, #bb1922, #7b171d, #f3e6db, #442524, #d1c0b7 (background #151515, text #f3e6db, accent #bb1922).
- Mood and details: defiant, intense, celebratory, giant silhouette profile, signature scribble, cutout athlete, team flag logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1759287348169001-2d519f7f3aa3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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