Sneaker built from recycled fibre scraps and foam cubes

Reference found on Pinterest, saved by Mariana Loureiro. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Sneaker built from recycled fibre scraps and foam cubes

A flat warm off-white background with soft studio light and a gentle floor shadow. The hero is a sneaker built from tangled grey-lilac fibre scraps sitting on a sole of stacked white foam cubes, with a fluffy bright orange swoosh as the only strong colour. A few loose foam cubes and threads lie around it. The provocative headline is set against the tactile recycled-material product, and the finish is clean and editorial.

Palette

#e8e7e3
#201f20
#c3bfb6
#d3d2cb
#aea79b
#a38575

Layout: A huge centred two-line headline fills the top third, with a two-line italic serif subhead below it. The side-profile sneaker sits in the lower-middle on generous off-white space, and a small centred logo lockup and sign-off close the bottom.
Typography: Ultra-heavy condensed grotesque caps for the headline; italic book serif for the body; small bold sans caps for the sign-off.

All creative ads for shoe and sneaker brands, sports clubs, academies and events

minimal
typographic
photographic
sneaker made of recycled scraps
foam cubes
fibre fluff
orange swoosh
bold
provocative
eco-conscious

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Sneaker built from recycled fibre scraps and foam cubes.
- Look and feel: A flat warm off-white background with soft studio light and a gentle floor shadow. The hero is a sneaker built from tangled grey-lilac fibre scraps sitting on a sole of stacked white foam cubes, with a fluffy bright orange swoosh as the only strong colour. A few loose foam cubes and threads lie around it. The provocative headline is set against the tactile recycled-material product, and the finish is clean and editorial.
- Layout: A huge centred two-line headline fills the top third, with a two-line italic serif subhead below it. The side-profile sneaker sits in the lower-middle on generous off-white space, and a small centred logo lockup and sign-off close the bottom.
- Typography: Ultra-heavy condensed grotesque caps for the headline; italic book serif for the body; small bold sans caps for the sign-off.
- Colours: #e8e7e3, #201f20, #c3bfb6, #d3d2cb, #aea79b, #a38575 (background #e8e7e3, text #201f20, accent #201f20).
- Mood and details: bold, provocative, eco-conscious, sneaker made of recycled scraps, foam cubes, fibre fluff, orange swoosh.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1759287347807204-7f716c417e61.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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