Creative · Reference

Creative: Giant upright smartphones dividing couples and families at home

Photographic staged interiors: a warmly lamp-lit bedroom at night, a bright neutral dining room and a beige living room, each shot straight-on with symmetrical framing. An oversized phone stands vertically between people who share a bed, table or sofa, physically separating them as they ignore each other. Muted, realistic colour grading with soft natural shadows and clutter details like toys and rugs make the metaphor feel everyday. The understatement and tiny copy let the visual idea carry the message.

Reference image for inspiration. Editable source files are not included.