Child peeking over dad's shoulder, both in matching blue suits

Reference found on Pinterest, saved by Madmannn. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Child peeking over dad's shoulder, both in matching blue suits

A soft, naturally lit editorial portrait against an off-white wall. A freckled child with blue-grey eyes smiles over the shoulder of a man in a textured blue double-breasted jacket and white shirt, and the fabric texture and a single button give tactile detail. The extreme crop of the father keeps the child as the focal point, while the matching tailoring carries the message. The muted blue and cream palette has a small red accent from the logo.

Palette

#36455e
#505e75
#243249
#be816b
#d8b098
#935b47

Layout: A tight, cropped close-up: the child's face sits at the top centre, the father's face is cut off at the top right, and a blue suit jacket fills most of the frame. Red logo squares sit top left and a small handwritten caption sits bottom left.
Typography: Casual hand-drawn marker caps in white for the caption; the brand logo is bold sans in red squares, set in Japanese katakana and Latin.

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photographic
minimal
matching suits
parent and child
handwritten caption
tender
playful
warm

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Child peeking over dad's shoulder, both in matching blue suits.
- Look and feel: A soft, naturally lit editorial portrait against an off-white wall. A freckled child with blue-grey eyes smiles over the shoulder of a man in a textured blue double-breasted jacket and white shirt, and the fabric texture and a single button give tactile detail. The extreme crop of the father keeps the child as the focal point, while the matching tailoring carries the message. The muted blue and cream palette has a small red accent from the logo.
- Layout: A tight, cropped close-up: the child's face sits at the top centre, the father's face is cut off at the top right, and a blue suit jacket fills most of the frame. Red logo squares sit top left and a small handwritten caption sits bottom left.
- Typography: Casual hand-drawn marker caps in white for the caption; the brand logo is bold sans in red squares, set in Japanese katakana and Latin.
- Colours: #36455e, #505e75, #243249, #be816b, #d8b098, #935b47 (background #505e75, text #d8b098, accent #be816b).
- Mood and details: tender, playful, warm, matching suits, parent and child, handwritten caption.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/17592254793676993-34d5a4e01b64.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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