A bicycle handlebar and chain shaped into a bow, aimed at a ten-headed Ravana in pollution clouds

Reference found on Pinterest, saved by Vrindda Goyal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

A bicycle handlebar and chain shaped into a bow, aimed at a ten-headed Ravana in pollution clouds

A soft light-grey gradient background with smoky grey clouds carrying faint pollution labels. A colourful illustrated ten-headed demon king floats in the clouds as the villain, while a photoreal black bicycle handlebar with a chain bowstring becomes the bow of good. Red accents in the logo and greeting set the palette, and muted grey cyclist silhouettes anchor the base. It is a clean product-as-weapon metaphor.

Palette

#d4d4d4
#ebebea
#c0b9b8
#a3a1a1
#d8966d
#dc5b55

Layout: The brand logo sits top-left. A Ravana illustration rises from grey smoke clouds in the upper half, and the handlebar bow and arrow aim up at him from the centre. The centred tagline, large red greeting and date sit below, with grey cyclist silhouettes in the bottom corners and the URL at the bottom centre.
Typography: Bold rounded serif for the tagline; decorative red display serif with swash letterforms for the greeting; small sans for the date and URL

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illustrated
collage
minimal
ten-headed Ravana
bicycle handlebar bow
chain bowstring
arrow
smoke clouds
cyclist silhouettes
bold
conscientious
festive

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: A bicycle handlebar and chain shaped into a bow, aimed at a ten-headed Ravana in pollution clouds.
- Look and feel: A soft light-grey gradient background with smoky grey clouds carrying faint pollution labels. A colourful illustrated ten-headed demon king floats in the clouds as the villain, while a photoreal black bicycle handlebar with a chain bowstring becomes the bow of good. Red accents in the logo and greeting set the palette, and muted grey cyclist silhouettes anchor the base. It is a clean product-as-weapon metaphor.
- Layout: The brand logo sits top-left. A Ravana illustration rises from grey smoke clouds in the upper half, and the handlebar bow and arrow aim up at him from the centre. The centred tagline, large red greeting and date sit below, with grey cyclist silhouettes in the bottom corners and the URL at the bottom centre.
- Typography: Bold rounded serif for the tagline; decorative red display serif with swash letterforms for the greeting; small sans for the date and URL
- Colours: #d4d4d4, #ebebea, #c0b9b8, #a3a1a1, #d8966d, #dc5b55 (background #d4d4d4, text #dc5b55, accent #d8966d).
- Mood and details: bold, conscientious, festive, ten-headed Ravana, bicycle handlebar bow, chain bowstring, arrow, smoke clouds, cyclist silhouettes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/175429347977196328-59a59720d646.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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