Sealed letter 'to the man who showed up'

Reference found on Pinterest, saved by Vanessa Lopez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Sealed letter 'to the man who showed up'

Passed our creativity review. Full design notes (layout, typography and art direction) are being written and appear here soon.

Palette

#214b36
#153d2a
#0e301f
#2e5842
#6e6b4b
#c0bba0

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait). Make 6 slides that share one style.

Art direction to follow:
- The idea: Sealed letter 'to the man who showed up'.
- Colours: #214b36, #153d2a, #0e301f, #2e5842, #6e6b4b, #c0bba0.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/170925748355724439-01-43101c395c73.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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