Black and white portrait of a woman covering half her face with her hand

Reference found on Pinterest, saved by Puddinq Pud. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Poster · Reference

Black and white portrait of a woman covering half her face with her hand

This is a monochrome studio portrait on a near-black background with soft, directional lighting. The woman's raised palm covers exactly half her face to show the 'half' idea. The only colour is the solid green brand block and the green-and-orange program logo. The finish is high-contrast, editorial and restrained.

Palette

#0f0f0f
#202020
#060605
#a9abaa
#7e8a83
#373938

Layout: The portrait fills the frame, with the face on the left half and a hand vertically splitting it. A large headline runs across the top, a left-aligned body copy column sits on the right, and a green logo block with the program mark is at lower right.
Typography: Large, clean geometric sans caps in white for the headline; small humanist sans body copy with the closing lines in bold.

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Design an original Women's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1561 px (same shape as the reference).

Art direction to follow:
- The idea: Black and white portrait of a woman covering half her face with her hand.
- Look and feel: This is a monochrome studio portrait on a near-black background with soft, directional lighting. The woman's raised palm covers exactly half her face to show the 'half' idea. The only colour is the solid green brand block and the green-and-orange program logo. The finish is high-contrast, editorial and restrained.
- Layout: The portrait fills the frame, with the face on the left half and a hand vertically splitting it. A large headline runs across the top, a left-aligned body copy column sits on the right, and a green logo block with the program mark is at lower right.
- Typography: Large, clean geometric sans caps in white for the headline; small humanist sans body copy with the closing lines in bold.
- Colours: #0f0f0f, #202020, #060605, #a9abaa, #7e8a83, #373938 (background #0f0f0f, text #a9abaa, accent #a9abaa).
- Mood and details: serious, powerful, provocative, half-covered face, black and white portrait, green brand block.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/170644273366403239-040ef4447f6e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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