Gold Gandhi silhouette with India-map shadow

Reference found on Pinterest, saved by Rhea Sukhramani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

Gold Gandhi silhouette with India-map shadow

Soft mint-teal watercolor wash that fades to a bright white center glow. A flat ochre-gold silhouette of a walking elder with a staff is the focal point, and its grey cast shadow cleverly traces the map of India. The palette is restrained teal, gold and grey with a painterly paper texture. Calm, premium finish with ample negative space.

Palette

#f8fafa
#d5e6e2
#adccc1
#c29b60
#8fa6a2

Layout: A tan walking silhouette with a staff stands center-left on a thin ground line, and its grey shadow forms the shape of India to the left. A small left-aligned tribute list and a large three-line greeting sit to the right. The logo is top-right, the URL top-left and the company address strip is bottom-center.
Typography: Elegant display serif caps in deep teal for the greeting; light sans for the tribute lines; bold geometric sans in the footer.

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Gold Gandhi silhouette with India-map shadow.
- Look and feel: Soft mint-teal watercolor wash that fades to a bright white center glow. A flat ochre-gold silhouette of a walking elder with a staff is the focal point, and its grey cast shadow cleverly traces the map of India. The palette is restrained teal, gold and grey with a painterly paper texture. Calm, premium finish with ample negative space.
- Layout: A tan walking silhouette with a staff stands center-left on a thin ground line, and its grey shadow forms the shape of India to the left. A small left-aligned tribute list and a large three-line greeting sit to the right. The logo is top-right, the URL top-left and the company address strip is bottom-center.
- Typography: Elegant display serif caps in deep teal for the greeting; light sans for the tribute lines; bold geometric sans in the footer.
- Colours: #f8fafa, #d5e6e2, #adccc1, #c29b60, #8fa6a2 (background #d5e6e2, text #8fa6a2, accent #c29b60).
- Mood and details: serene, respectful, elegant, Gandhi silhouette with staff, map of India shadow, watercolor texture, gold leaf logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/169870217191454350-ef3839fa0475.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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