Burger wrapper draped like a ghost sheet

Reference found on Pinterest, saved by sonyakosem. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Burger wrapper draped like a ghost sheet

The background is a radial gradient from deep black-red at the lower left to a hot crimson glow at the upper right, like a spotlight. A pale yellow translucent paper wrapper hangs as if over an unseen head, and backlight shows through it so it glows like a ghost. The orange product printing on the paper is the only detail. The finish is a crisp studio photo with soft shadows under the hem.

Palette

#eb4755
#2f070b
#590610
#e7d379
#100407
#971d25

Layout: The draped wrapper ghost floats at centre, filling the upper two-thirds with generous empty space around it. A small greeting and the logo with tagline sit bottom-right.
Typography: Small clean condensed sans for the greeting; the brand's script tagline beside the logo; the bold condensed type printed on the wrapper adds texture.

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photographic
minimal
dark
burger wrapper
ghost silhouette
spotlight glow
witty
spooky
clever

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1577 px (same shape as the reference).

Art direction to follow:
- The idea: Burger wrapper draped like a ghost sheet.
- Look and feel: The background is a radial gradient from deep black-red at the lower left to a hot crimson glow at the upper right, like a spotlight. A pale yellow translucent paper wrapper hangs as if over an unseen head, and backlight shows through it so it glows like a ghost. The orange product printing on the paper is the only detail. The finish is a crisp studio photo with soft shadows under the hem.
- Layout: The draped wrapper ghost floats at centre, filling the upper two-thirds with generous empty space around it. A small greeting and the logo with tagline sit bottom-right.
- Typography: Small clean condensed sans for the greeting; the brand's script tagline beside the logo; the bold condensed type printed on the wrapper adds texture.
- Colours: #eb4755, #2f070b, #590610, #e7d379, #100407, #971d25 (background #100407, text #e7d379, accent #eb4755).
- Mood and details: witty, spooky, clever, burger wrapper, ghost silhouette, spotlight glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1688918604445597-791bd5a2d562.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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