Poster · Reference

Poster: Billboard with a cloud-shaped cutout revealing a house under the sky

A saturated blue sky with fluffy white cumulus clouds fills the whole frame, shot from a low angle. A clean white billboard on a silver pole has a cloud silhouette cut out of it, showing a periwinkle house with lit windows whose roofline blends into real clouds. The visual pun between sky and roof carries the ad, supported by lots of negative space. The finish is bright, crisp and conceptual, like a print ad.

Reference image for inspiration. Editable source files are not included.