PAPA spelled with capsules and tablets replacing the P letters

Reference found on Pinterest, saved by Liliana Duno Rivera. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

PAPA spelled with capsules and tablets replacing the P letters

Soft white-to-grey radial gradient studio background. The hero word is built from orange-and-peach 3D capsules paired with round scored orange tablets that form each P, with subtle drop shadows. The palette is kept to grey, orange and red, with a blue logo accent. It plays on a famous Hindi film line to link fathers with protection.

Palette

#e8e8e8
#d3d4d5
#9cb1be
#eeb5a3
#f68657

Layout: Centred stack on a light grey vignette: the quoted headline in grey with PAPA enlarged in orange in the middle, a red tagline below, a small greeting, then the logo at the bottom. Plenty of negative space all around.
Typography: Condensed grotesque sans caps in grey and orange for the headline with oversized light-grey quote marks; the same sans in sentence case for the tagline and greeting.

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minimal
typographic
3d
capsule
tablet
letterform substitution
quotation marks
witty
clean
caring

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: PAPA spelled with capsules and tablets replacing the P letters.
- Look and feel: Soft white-to-grey radial gradient studio background. The hero word is built from orange-and-peach 3D capsules paired with round scored orange tablets that form each P, with subtle drop shadows. The palette is kept to grey, orange and red, with a blue logo accent. It plays on a famous Hindi film line to link fathers with protection.
- Layout: Centred stack on a light grey vignette: the quoted headline in grey with PAPA enlarged in orange in the middle, a red tagline below, a small greeting, then the logo at the bottom. Plenty of negative space all around.
- Typography: Condensed grotesque sans caps in grey and orange for the headline with oversized light-grey quote marks; the same sans in sentence case for the tagline and greeting.
- Colours: #e8e8e8, #d3d4d5, #9cb1be, #eeb5a3, #f68657 (background #e8e8e8, text #f68657, accent #eeb5a3).
- Mood and details: witty, clean, caring, capsule, tablet, letterform substitution, quotation marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/168322104815396192-e4bd575d3bf4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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