Top-down view of dishes on custom-shaped plates forming a rooster silhouette, with a sauce bottle pouring

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Poster · Reference

Top-down view of dishes on custom-shaped plates forming a rooster silhouette, with a sauce bottle pouring

Rich brown wooden table shot from directly above with soft, even studio light. Glossy white plates cut into jigsaw-like fragments hold colourful dishes: grilled chicken, satay, curries, noodles and greens. Together they form a bird silhouette. The dark sauce bottle with a red cap pours a thin stream that becomes a visual break in the tagline, which is the clever focal gag. The warm, appetizing colours and plenty of negative wood space give it a premium print-ad finish.

Palette

#332721
#645242
#4e3d31
#7d6e5d
#9b8977
#beb2a4

Layout: The overhead dishes are arranged as a large puzzle-like bird shape centred on a dark wood table. A soy sauce bottle enters from the bottom-left, and its pour stream splits the one-line tagline along the bottom. The small app CTA with store badges sits top-right.
Typography: Light, widely tracked sans-serif caps for the tagline; small clean sans for the app line.

All creative ads for FMCG brands, food and beverage brands

photographic
minimal
shaped white plates
Indonesian dishes
wooden tabletop
sauce bottle pour
appetizing
clever
warm

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1594 px (same shape as the reference).

Art direction to follow:
- The idea: Top-down view of dishes on custom-shaped plates forming a rooster silhouette, with a sauce bottle pouring.
- Look and feel: Rich brown wooden table shot from directly above with soft, even studio light. Glossy white plates cut into jigsaw-like fragments hold colourful dishes: grilled chicken, satay, curries, noodles and greens. Together they form a bird silhouette. The dark sauce bottle with a red cap pours a thin stream that becomes a visual break in the tagline, which is the clever focal gag. The warm, appetizing colours and plenty of negative wood space give it a premium print-ad finish.
- Layout: The overhead dishes are arranged as a large puzzle-like bird shape centred on a dark wood table. A soy sauce bottle enters from the bottom-left, and its pour stream splits the one-line tagline along the bottom. The small app CTA with store badges sits top-right.
- Typography: Light, widely tracked sans-serif caps for the tagline; small clean sans for the app line.
- Colours: #332721, #645242, #4e3d31, #7d6e5d, #9b8977, #beb2a4 (background #332721, text #beb2a4, accent #beb2a4).
- Mood and details: appetizing, clever, warm, shaped white plates, Indonesian dishes, wooden tabletop, sauce bottle pour.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/167548048631888048-0990cbc0a9bb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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