Angry carved pumpkin as a hand scoops out its seeds

Reference found on Pinterest, saved by Stevens & Tate. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Angry carved pumpkin as a hand scoops out its seeds

Pitch-black studio backdrop with a single dramatic spotlight on an orange pumpkin carved with a furious, glowing face. A hand lifts a spoonful of glistening seeds from its open top while pale seeds scatter across the dark floor. Warm orange and gold tones pop against the black, with soft shadows beneath. A realistic bread loaf pack closes the frame in the corner.

Palette

#020204
#231511
#5c2c17
#a93012
#d45319
#7d5836

Layout: The pumpkin sits centre on a black surface with a hand and spoon entering from top left; a short headline sits to the right of the spoon, and the product packshot is small in the bottom right corner. Generous black negative space around.
Typography: Small gold condensed serif small caps for the headline, understated and classic.

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photographic
dark
minimal
jack-o-lantern
pumpkin seeds
spoon
hand
bread loaf packshot
witty
dramatic
playful

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1451 px (same shape as the reference).

Art direction to follow:
- The idea: Angry carved pumpkin as a hand scoops out its seeds.
- Look and feel: Pitch-black studio backdrop with a single dramatic spotlight on an orange pumpkin carved with a furious, glowing face. A hand lifts a spoonful of glistening seeds from its open top while pale seeds scatter across the dark floor. Warm orange and gold tones pop against the black, with soft shadows beneath. A realistic bread loaf pack closes the frame in the corner.
- Layout: The pumpkin sits centre on a black surface with a hand and spoon entering from top left; a short headline sits to the right of the spoon, and the product packshot is small in the bottom right corner. Generous black negative space around.
- Typography: Small gold condensed serif small caps for the headline, understated and classic.
- Colours: #020204, #231511, #5c2c17, #a93012, #d45319, #7d5836 (background #020204, text #d45319, accent #a93012).
- Mood and details: witty, dramatic, playful, jack-o-lantern, pumpkin seeds, spoon, hand, bread loaf packshot.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/167548048610230617-90357ce6a81c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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