Father and son playing football inside a knee joint

Reference found on Pinterest, saved by Toka Khaled. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father and son playing football inside a knee joint

A teal-to-white gradient background sits behind a realistic 3D render of a knee joint, with a glowing cartilage gap. Inside the gap, a father and son chase a football on a patch of green grass in warm backlight. Thin white rules and a small heart accent separate the text blocks. A purple and teal clinic footer band anchors the bottom with the doctor's photo and contact details.

Palette

#398b8d
#65a2a3
#aebfb9
#dad9cd
#f7f6f3
#a59787

Layout: The logo is at the top-left, and a left-aligned column of headline, body and script greeting runs down the left. A large knee-joint render fills the right side with a miniature scene in the joint space. A purple and teal footer holds the doctor's circular portrait, his credentials, the phone number in a white pill, and the websites.
Typography: Bold rounded sans with an oversized caps keyword, regular and bold sans body text, and a flowing white script for the greeting; footer in sans.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Father and son playing football inside a knee joint.
- Look and feel: A teal-to-white gradient background sits behind a realistic 3D render of a knee joint, with a glowing cartilage gap. Inside the gap, a father and son chase a football on a patch of green grass in warm backlight. Thin white rules and a small heart accent separate the text blocks. A purple and teal clinic footer band anchors the bottom with the doctor's photo and contact details.
- Layout: The logo is at the top-left, and a left-aligned column of headline, body and script greeting runs down the left. A large knee-joint render fills the right side with a miniature scene in the joint space. A purple and teal footer holds the doctor's circular portrait, his credentials, the phone number in a white pill, and the websites.
- Typography: Bold rounded sans with an oversized caps keyword, regular and bold sans body text, and a flowing white script for the greeting; footer in sans.
- Colours: #398b8d, #65a2a3, #aebfb9, #dad9cd, #f7f6f3, #a59787 (background #398b8d, text #f7f6f3, accent #65a2a3).
- Mood and details: inspiring, warm, caring, knee joint, football, grass field, doctor portrait, heart line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/16747829862706484-e3aca9efc7b1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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