HOLI spelled in wood-textured letters with paint rollers

Reference found on Pinterest, saved by Ananya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

HOLI spelled in wood-textured letters with paint rollers

The background is a soft off-white with a light grey vignette. Each letter is made of a different wood or laminate finish, and mini paint rollers look as if they are painting the letters in wood tones, which ties the product to the festival. Flat red, green and blue paint splats add colour without cluttering the design. The overall finish is clean and realistic, with subtle shadows.

Palette

#e6e7e7
#d9d7d6
#9c866e
#c0b09f
#a05b2c
#41b4a8

Layout: The oversized word is centred, with a small spaced greeting above and a tagline below. Colour splats sit in three corners, and the logo and URL run along the bottom corners, leaving plenty of empty space.
Typography: Chunky block letters filled with wood-plank textures; small, widely tracked grey geometric sans caps for the supporting lines

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minimal
typographic
3d
wood-grain letters
paint rollers
colour splats
clever
clean
festive

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: HOLI spelled in wood-textured letters with paint rollers.
- Look and feel: The background is a soft off-white with a light grey vignette. Each letter is made of a different wood or laminate finish, and mini paint rollers look as if they are painting the letters in wood tones, which ties the product to the festival. Flat red, green and blue paint splats add colour without cluttering the design. The overall finish is clean and realistic, with subtle shadows.
- Layout: The oversized word is centred, with a small spaced greeting above and a tagline below. Colour splats sit in three corners, and the logo and URL run along the bottom corners, leaving plenty of empty space.
- Typography: Chunky block letters filled with wood-plank textures; small, widely tracked grey geometric sans caps for the supporting lines
- Colours: #e6e7e7, #d9d7d6, #9c866e, #c0b09f, #a05b2c, #41b4a8 (background #d9d7d6, text #a05b2c, accent #41b4a8).
- Mood and details: clever, clean, festive, wood-grain letters, paint rollers, colour splats.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/164451823887877185-48e324c9342c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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