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Poster · Reference
Football boot casting the shadow of a player mid-kick
The background is pure white. A glossy black football boot with silver trim and blue studs is lit from a low angle. Its cast shadow turns into a motion-blurred silhouette of a player kicking, which creates the visual metaphor. The palette is only black, white and grey, with a tiny red logo accent, for a spare, gallery-like print finish.
Palette
- #fffeff
- #383a46
- #4f4e57
- #cfc4c7
- #6b6a71
- #96969c
- Layout
- A single boot sits in the lower right, and its long, blurred shadow stretches diagonally up-left into a kicking player's silhouette that fills the upper field. A red-boxed logo sits bottom-left with the product name set vertically above it, and the rest is open white space.
- Typography
- Small tracked sans-serif caps set vertically; no display type.
All creative ads for shoe and sneaker brands, sports clubs, academies and events
- minimal
- photographic
- long cast shadow
- football boot
- kicking silhouette
- white space
- dynamic
- clean
- iconic
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