Red arrow splitting a stacked pyramid of vice words

Reference found on Pinterest, saved by Vipul Pandey. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Red arrow splitting a stacked pyramid of vice words

Near-black background with a faint smoky vignette and subtle radial glow. Ten words naming vices stack into a triangle echoing Ravana's ten heads, each shattered down the middle where a thin red arrow pierces upward, with particle-like breakup texture. Palette strictly black, white and red. Gritty but clean typographic concept piece.

Palette

#111212
#3a3c3b
#848584
#5e5f5f
#531a1c

Layout: Centred pyramid of ten stacked words forms the hero, split vertically by an upward red arrow; red headline centred below, logo mark top-left, vertical URL on right edge.
Typography: Bold rounded geometric sans in white with crumbling, disintegrating edges; bold red geometric sans headline.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red arrow splitting a stacked pyramid of vice words.
- Look and feel: Near-black background with a faint smoky vignette and subtle radial glow. Ten words naming vices stack into a triangle echoing Ravana's ten heads, each shattered down the middle where a thin red arrow pierces upward, with particle-like breakup texture. Palette strictly black, white and red. Gritty but clean typographic concept piece.
- Layout: Centred pyramid of ten stacked words forms the hero, split vertically by an upward red arrow; red headline centred below, logo mark top-left, vertical URL on right edge.
- Typography: Bold rounded geometric sans in white with crumbling, disintegrating edges; bold red geometric sans headline.
- Colours: #111212, #3a3c3b, #848584, #5e5f5f, #531a1c (background #111212, text #848584, accent #531a1c).
- Mood and details: intense, reflective, bold, arrow, shattered text, word pyramid, vices list.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/163114817760834577-b3720855cea1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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