Line-art rocking horse decorated with Chinese ornaments

Reference found on Pinterest, saved by Stephanie Ng. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Line-art rocking horse decorated with Chinese ornaments

The background is flat coral-orange with oversized mint-green circles that bleed off the edges. The horse is drawn in single-weight indigo lines and decorated with a knot, fret-pattern trim and coin tassels. Scattered coin icons and pink squiggle confetti add movement. The finish is flat and screenprint-like, with a retro-modern palette.

Palette

#f48460
#98e1a6
#ca776d
#92c29f
#9f697a
#e3b889

Layout: A large rocking horse in line art sits in the centre. The English greeting curves along an arc above the horse and another below it, and cream Chinese characters for the new-year greeting are spread around the edges. Hanging scroll banners sit on either side, and the small logo is at bottom-right.
Typography: Bold geometric sans caps in indigo set on curved paths; bold cream Chinese characters; small vertical Chinese text inside the scroll frames.

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1580 px (same shape as the reference).

Art direction to follow:
- The idea: Line-art rocking horse decorated with Chinese ornaments.
- Look and feel: The background is flat coral-orange with oversized mint-green circles that bleed off the edges. The horse is drawn in single-weight indigo lines and decorated with a knot, fret-pattern trim and coin tassels. Scattered coin icons and pink squiggle confetti add movement. The finish is flat and screenprint-like, with a retro-modern palette.
- Layout: A large rocking horse in line art sits in the centre. The English greeting curves along an arc above the horse and another below it, and cream Chinese characters for the new-year greeting are spread around the edges. Hanging scroll banners sit on either side, and the small logo is at bottom-right.
- Typography: Bold geometric sans caps in indigo set on curved paths; bold cream Chinese characters; small vertical Chinese text inside the scroll frames.
- Colours: #f48460, #98e1a6, #ca776d, #92c29f, #9f697a, #e3b889 (background #f48460, text #9f697a, accent #98e1a6).
- Mood and details: playful, cheerful, festive, rocking horse, chinese coins, confetti squiggles, scroll banners, fret pattern.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/16184879897044382-5745e40f66b4.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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