Red bauble weighing down a tiny fir sapling growing from soil

Reference found on Pinterest, saved by Felipe Mendes Ferreira. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Red bauble weighing down a tiny fir sapling growing from soil

A flat warm off-white background fills most of the frame, and a thin band of dark, crumbly soil runs along the bottom. A small fir sapling has just sprouted from the soil, and its thin branch bends under a large matte red Christmas bauble that rests on the ground. Soft, even studio lighting casts gentle shadows. The idea that it's too early for Christmas comes through with a single witty image and plenty of negative space.

Palette

#f9f0e7
#38231e
#5a3a30
#bbbfba
#81876d
#c32a2f

Layout: Logo and a centred two-line headline sit at the top, leaving a large empty cream middle. The hero photo sits on a strip of soil along the bottom edge, with small vertical legal text at the right margin.
Typography: Bold blue humanist sans caps for the headline, with a smaller light sans subline in the same blue.

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minimal
photographic
christmas bauble
fir sapling
soil
witty
understated
hopeful

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Red bauble weighing down a tiny fir sapling growing from soil.
- Look and feel: A flat warm off-white background fills most of the frame, and a thin band of dark, crumbly soil runs along the bottom. A small fir sapling has just sprouted from the soil, and its thin branch bends under a large matte red Christmas bauble that rests on the ground. Soft, even studio lighting casts gentle shadows. The idea that it's too early for Christmas comes through with a single witty image and plenty of negative space.
- Layout: Logo and a centred two-line headline sit at the top, leaving a large empty cream middle. The hero photo sits on a strip of soil along the bottom edge, with small vertical legal text at the right margin.
- Typography: Bold blue humanist sans caps for the headline, with a smaller light sans subline in the same blue.
- Colours: #f9f0e7, #38231e, #5a3a30, #bbbfba, #81876d, #c32a2f (background #f9f0e7, text #38231e, accent #c32a2f).
- Mood and details: witty, understated, hopeful, christmas bauble, fir sapling, soil.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/16114511161932886-7a39a4476f37.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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