Santa figurine inside a tree-shaped cutout in knit fabric

Reference found on Pinterest, saved by Yuichi Ibusuki. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Story · Reference

Santa figurine inside a tree-shaped cutout in knit fabric

The background is green knitted wool with a close tactile texture, and a flat deep-red Christmas tree shape is cut out of it. Red knit fabric drapes diagonally across the lower half, framing a tiny felt-like Santa figure with his back turned. Soft, even lighting keeps the image to a limited red-green palette for a cosy, tactile 3D render look.

Palette

#154a34
#7b0409
#580406
#9c0c15
#667f72
#a2b0aa

Layout: Vertical story with a two-line greeting centred at the top. Below it, a red star sits above a red tree silhouette cut into green knit, and a small Santa seen from behind stands at the tree's base. Folds of red knit sweep up from the bottom corners in a V.
Typography: Classic high-contrast white serif caps, centred

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Santa figurine inside a tree-shaped cutout in knit fabric.
- Look and feel: The background is green knitted wool with a close tactile texture, and a flat deep-red Christmas tree shape is cut out of it. Red knit fabric drapes diagonally across the lower half, framing a tiny felt-like Santa figure with his back turned. Soft, even lighting keeps the image to a limited red-green palette for a cosy, tactile 3D render look.
- Layout: Vertical story with a two-line greeting centred at the top. Below it, a red star sits above a red tree silhouette cut into green knit, and a small Santa seen from behind stands at the tree's base. Folds of red knit sweep up from the bottom corners in a V.
- Typography: Classic high-contrast white serif caps, centred
- Colours: #154a34, #7b0409, #580406, #9c0c15, #667f72, #a2b0aa (background #154a34, text #a2b0aa, accent #580406).
- Mood and details: cozy, festive, whimsical, knit sweater texture, christmas tree, red star, santa claus.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/16044142418939515-2d5fdc372d15.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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