Dogs in ski gear dining at an outdoor table on snowy slope

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Christmas · Instagram post · Reference

Dogs in ski gear dining at an outdoor table on snowy slope

Surreal composite photo set in a bright, foggy white snowfield with soft overcast light and a high-key, nearly monochrome palette. Five dogs, including a dalmatian, a golden retriever in a pom-pom beanie, a spaniel, a vizsla and a black dog, sit on tan leather chairs around a round table with cocoa and wine, wearing goggles, sunglasses and scarves. Vintage skis stand upright at the sides, and a ski gondola hangs at the top right. The warm tan chairs and bits of red and pink accents stand out against all the white for a luxe, witty editorial finish.

Palette

#fdeee8
#e1cfc8
#bda496
#9d796d
#835644
#5f392a

Layout: The dog group around a café table sits in the lower centre with brown chairs in the foreground; a small centred serif greeting sits in the white upper third. Skis stand along both edges, and a gondola and tiny skier frame the top.
Typography: Refined dark serif in upper and lower case, modest size and centred; no body copy.

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photographic
minimal
playful
dogs in ski goggles
snow
skis
gondola
bobble hat
scarves
whimsical
luxurious
cheerful

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Dogs in ski gear dining at an outdoor table on snowy slope.
- Look and feel: Surreal composite photo set in a bright, foggy white snowfield with soft overcast light and a high-key, nearly monochrome palette. Five dogs, including a dalmatian, a golden retriever in a pom-pom beanie, a spaniel, a vizsla and a black dog, sit on tan leather chairs around a round table with cocoa and wine, wearing goggles, sunglasses and scarves. Vintage skis stand upright at the sides, and a ski gondola hangs at the top right. The warm tan chairs and bits of red and pink accents stand out against all the white for a luxe, witty editorial finish.
- Layout: The dog group around a café table sits in the lower centre with brown chairs in the foreground; a small centred serif greeting sits in the white upper third. Skis stand along both edges, and a gondola and tiny skier frame the top.
- Typography: Refined dark serif in upper and lower case, modest size and centred; no body copy.
- Colours: #fdeee8, #e1cfc8, #bda496, #9d796d, #835644, #5f392a (background #fdeee8, text #5f392a, accent #835644).
- Mood and details: whimsical, luxurious, cheerful, dogs in ski goggles, snow, skis, gondola, bobble hat, scarves.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/15903404931265753-99571e657380.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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