Light wood veneer shaped as a shirt collar with a dark walnut necktie

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Father's Day · Instagram post · Reference

Light wood veneer shaped as a shirt collar with a dark walnut necktie

A pale maple veneer sheet forms a shirt front, with the top corners curled into a 3D collar that reveals dark grey-black wood behind it. A figured walnut veneer is cut into a necktie with a knot, showing off the material's grain as the product hero. Lighting is flat and even with subtle shadows under the collar folds, in a natural beige, walnut brown and charcoal palette. A small dark moustache icon adds a playful Father's Day cue.

Palette

#cfaf7d
#313131
#b6925f
#5e3924
#8d7553
#4b2a18

Layout: A light wood panel fills most of the frame, with its top edge cut and folded into a shirt collar against a dark charcoal wood strip. A walnut tie runs down the right side, and the logo sits top-left. The moustache icon, tagline and greeting stack left-aligned in the lower-left, with the contact line along the bottom.
Typography: Rounded geometric sans: a light-weight HAPPY over heavy bold caps for FATHER'S DAY, regular sentence-case tagline, small contact text; all in dark brown.

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photographic
minimal
wood veneer grain
shirt collar
necktie
moustache icon
warm
clever
classic

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Light wood veneer shaped as a shirt collar with a dark walnut necktie.
- Look and feel: A pale maple veneer sheet forms a shirt front, with the top corners curled into a 3D collar that reveals dark grey-black wood behind it. A figured walnut veneer is cut into a necktie with a knot, showing off the material's grain as the product hero. Lighting is flat and even with subtle shadows under the collar folds, in a natural beige, walnut brown and charcoal palette. A small dark moustache icon adds a playful Father's Day cue.
- Layout: A light wood panel fills most of the frame, with its top edge cut and folded into a shirt collar against a dark charcoal wood strip. A walnut tie runs down the right side, and the logo sits top-left. The moustache icon, tagline and greeting stack left-aligned in the lower-left, with the contact line along the bottom.
- Typography: Rounded geometric sans: a light-weight HAPPY over heavy bold caps for FATHER'S DAY, regular sentence-case tagline, small contact text; all in dark brown.
- Colours: #cfaf7d, #313131, #b6925f, #5e3924, #8d7553, #4b2a18 (background #cfaf7d, text #313131, accent #b6925f).
- Mood and details: warm, clever, classic, wood veneer grain, shirt collar, necktie, moustache icon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/159033430588429235-bc5fcf271f5d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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