Ketchup bottle squirting ketchup onto a surprised pizza slice

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Holi · Instagram post · Reference

Ketchup bottle squirting ketchup onto a surprised pizza slice

The background is dark charcoal textured stone. A photographed pizza slice has hand-drawn white doodle eyes, a shocked mouth and waving arms, and a glossy red ketchup bottle with a cheeky doodle face squirts a thick ketchup ribbon across the slice. Lighting is moody and directional, with appetising highlights on the cheese and ketchup. Vivid gradient type adds the festival colour against the dark base.

Palette

#1c1414
#2d201e
#0c0608
#885036
#bd4029
#622c29

Layout: The logo is centred at the top. A pizza slice angles in from the left and a ketchup bottle comes in from the bottom right, joined by a ketchup stream. A stacked headline block sits to the right of centre with its largest line at the bottom.
Typography: The small line is in a clean white sans, the middle line is a pink-and-white sans, and the punchline is a heavy display serif with a pink-to-orange gradient; the logo uses thin serif caps.

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photographic
dark
playful
pizza slice
ketchup bottle
doodle faces
ketchup splash
playful
witty
fun

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ketchup bottle squirting ketchup onto a surprised pizza slice.
- Look and feel: The background is dark charcoal textured stone. A photographed pizza slice has hand-drawn white doodle eyes, a shocked mouth and waving arms, and a glossy red ketchup bottle with a cheeky doodle face squirts a thick ketchup ribbon across the slice. Lighting is moody and directional, with appetising highlights on the cheese and ketchup. Vivid gradient type adds the festival colour against the dark base.
- Layout: The logo is centred at the top. A pizza slice angles in from the left and a ketchup bottle comes in from the bottom right, joined by a ketchup stream. A stacked headline block sits to the right of centre with its largest line at the bottom.
- Typography: The small line is in a clean white sans, the middle line is a pink-and-white sans, and the punchline is a heavy display serif with a pink-to-orange gradient; the logo uses thin serif caps.
- Colours: #1c1414, #2d201e, #0c0608, #885036, #bd4029, #622c29 (background #0c0608, text #bd4029, accent #885036).
- Mood and details: playful, witty, fun, pizza slice, ketchup bottle, doodle faces, ketchup splash.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/157977899426044326-8bce04acd9a4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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