Six top-down espresso cups arranged as a Christmas tree

Reference found on Pinterest, saved by sercan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Six top-down espresso cups arranged as a Christmas tree

Solid vivid red background with a radial gradient that is lighter at the centre. White cups full of dark crema coffee are shot from directly above and arranged 1-2-3 into a triangle, with the handles pointing out as the tree tip, branches and trunk. There are no other decorative elements, so the visual pun carries the design. A cut-out coffee machine anchors the bottom-right corner.

Palette

#b51e14
#d22c26
#d38a7e
#2d1216
#150709
#e0cbc1

Layout: A pyramid of cups sits centred in the upper half, with the handles forming the tree's top and trunk. A small centred line of copy sits below, the logo is bottom-left and the machine product shot is bottom-right.
Typography: Small, clean white sans for the copy, with a classic serif caps wordmark

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1542 px (same shape as the reference).

Art direction to follow:
- The idea: Six top-down espresso cups arranged as a Christmas tree.
- Look and feel: Solid vivid red background with a radial gradient that is lighter at the centre. White cups full of dark crema coffee are shot from directly above and arranged 1-2-3 into a triangle, with the handles pointing out as the tree tip, branches and trunk. There are no other decorative elements, so the visual pun carries the design. A cut-out coffee machine anchors the bottom-right corner.
- Layout: A pyramid of cups sits centred in the upper half, with the handles forming the tree's top and trunk. A small centred line of copy sits below, the logo is bottom-left and the machine product shot is bottom-right.
- Typography: Small, clean white sans for the copy, with a classic serif caps wordmark
- Colours: #b51e14, #d22c26, #d38a7e, #2d1216, #150709, #e0cbc1 (background #b51e14, text #e0cbc1, accent #d22c26).
- Mood and details: festive, clever, warm, coffee cups forming a Christmas tree, top-down view.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/157907530680858538-be9d3fd77d2d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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