Billboard with illustrated people stacked to peel back a neon poster

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Instagram post · Reference

Billboard with illustrated people stacked to peel back a neon poster

This is a photoreal mockup of a roadside billboard against a bright blue sky with soft clouds, with a hazy city skyline and bridge below. The poster face is a flat neon lime-green. Flat-colour cartoon workers stand on each other's shoulders, and the top one curls back the poster's corner to reveal black underneath. The meta joke of a billboard being peeled back by its own team is the focal point. A clean black footer band finishes the image.

Palette

#beef07
#b8c2d2
#8a9dbb
#91ae25
#7b7d71
#010101

Layout: A large billboard fills the centre against the sky. Left-aligned serif headline, body copy and an outlined pill CTA sit on the lime panel. A column of illustrated figures climbs the right edge to peel back the top-right corner. The logo sits top-left and a black footer strip holds the URL pill.
Typography: Bold editorial serif in sentence case for the headline and body; a wide geometric sans wordmark; a rounded outline button in sans.

All creative ads for marketing agencies

photographic
illustrated
bright
billboard mockup
peeling poster corner
human tower illustration
city skyline
cable-stayed bridge
witty
collaborative
bold

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Billboard with illustrated people stacked to peel back a neon poster.
- Look and feel: This is a photoreal mockup of a roadside billboard against a bright blue sky with soft clouds, with a hazy city skyline and bridge below. The poster face is a flat neon lime-green. Flat-colour cartoon workers stand on each other's shoulders, and the top one curls back the poster's corner to reveal black underneath. The meta joke of a billboard being peeled back by its own team is the focal point. A clean black footer band finishes the image.
- Layout: A large billboard fills the centre against the sky. Left-aligned serif headline, body copy and an outlined pill CTA sit on the lime panel. A column of illustrated figures climbs the right edge to peel back the top-right corner. The logo sits top-left and a black footer strip holds the URL pill.
- Typography: Bold editorial serif in sentence case for the headline and body; a wide geometric sans wordmark; a rounded outline button in sans.
- Colours: #beef07, #b8c2d2, #8a9dbb, #91ae25, #7b7d71, #010101 (background #8a9dbb, text #010101, accent #beef07).
- Mood and details: witty, collaborative, bold, billboard mockup, peeling poster corner, human tower illustration, city skyline, cable-stayed bridge.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/155374255891482166-f8ad69222cfe.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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