Red pickup truck leading a dragon drawn by its tyre tracks

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Lunar New Year · Instagram post · Reference

Red pickup truck leading a dragon drawn by its tyre tracks

Warm beige-gold paper-like background. A red papercut-style dragon with scale patterns and flame whiskers forms its body from tyre-tread tracks trailing behind the photoreal red pickup truck. Soft-focus red auspicious cloud swirls frame the corners for depth, and a line-art red lantern with a Chinese knot hangs from the top. Crisp composite finish with a clever product integration.

Palette

#f8d09d
#eeba7d
#de9e66
#d57653
#c74e34
#b02317

Layout: A red pickup sits upper-left as the dragon's head, and the dragon's serpentine body winds across the frame to the right and down. The white logo is top-left, a lantern hangs top-right, and a two-line centred serif greeting sits at the bottom with blurred clouds in the corners.
Typography: Classic red serif in title case, centred over two lines

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dynamic

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red pickup truck leading a dragon drawn by its tyre tracks.
- Look and feel: Warm beige-gold paper-like background. A red papercut-style dragon with scale patterns and flame whiskers forms its body from tyre-tread tracks trailing behind the photoreal red pickup truck. Soft-focus red auspicious cloud swirls frame the corners for depth, and a line-art red lantern with a Chinese knot hangs from the top. Crisp composite finish with a clever product integration.
- Layout: A red pickup sits upper-left as the dragon's head, and the dragon's serpentine body winds across the frame to the right and down. The white logo is top-left, a lantern hangs top-right, and a two-line centred serif greeting sits at the bottom with blurred clouds in the corners.
- Typography: Classic red serif in title case, centred over two lines
- Colours: #f8d09d, #eeba7d, #de9e66, #d57653, #c74e34, #b02317 (background #f8d09d, text #b02317, accent #c74e34).
- Mood and details: festive, bold, dynamic, dragon, tyre tracks, auspicious clouds, red lantern, chinese knot.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1548181186775985-8188b33d9243.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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