Yellow pencil drawing a sparkler burst on paper

Reference found on Pinterest, saved by jay kumar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Poster · Reference

Yellow pencil drawing a sparkler burst on paper

The background is off-white watercolour paper with visible texture under soft, even light. A photoreal yellow pencil casts a gentle shadow, and its tip sits at the centre of a hand-drawn graphite sparkler burst with star-shaped sparks. It's a visual pun where the idea becomes the light. The only colour comes from the pencil's orange and the small accents, which keeps it minimal and understated.

Palette

#f4f4f4
#d4d5d0

Layout: A pencil comes in diagonally from the lower right, with its tip at the centre of a graphite sparkler sketch in the upper middle. A right-aligned italic serif headline sits left of centre, and a small greeting and logo sit lower centre. The rest is wide white negative space, with the URL in the top-right corner.
Typography: Grey italic serif for the headline, small orange serif for the greeting, and a chunky blue-and-black display wordmark with small spaced sans caps for the tagline.

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minimal
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textured paper
clever
calm
inspired

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Design an original Diwali poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Yellow pencil drawing a sparkler burst on paper.
- Look and feel: The background is off-white watercolour paper with visible texture under soft, even light. A photoreal yellow pencil casts a gentle shadow, and its tip sits at the centre of a hand-drawn graphite sparkler burst with star-shaped sparks. It's a visual pun where the idea becomes the light. The only colour comes from the pencil's orange and the small accents, which keeps it minimal and understated.
- Layout: A pencil comes in diagonally from the lower right, with its tip at the centre of a graphite sparkler sketch in the upper middle. A right-aligned italic serif headline sits left of centre, and a small greeting and logo sit lower centre. The rest is wide white negative space, with the URL in the top-right corner.
- Typography: Grey italic serif for the headline, small orange serif for the greeting, and a chunky blue-and-black display wordmark with small spaced sans caps for the tagline.
- Colours: #f4f4f4, #d4d5d0 (background #f4f4f4, text #d4d5d0, accent #d4d5d0).
- Mood and details: clever, calm, inspired, pencil, sketched sparkler burst, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1548181152447359-10782afa4eb6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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