Stack of folded knit sweaters tied with twine and pine sprig

Reference found on Pinterest, saved by Meredith Christensen-Jennings. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Stack of folded knit sweaters tied with twine and pine sprig

A muted sage-green seamless studio backdrop with soft, diffused side light. At the centre is a stack of fuzzy mohair knits in black, red, navy, cream and navy, bound with loose jute twine like a parcel and topped with a fresh pine sprig. A soft shadow grounds the stack on the surface. The tonal palette is restrained and the finish is editorial and tactile.

Palette

#4f5142
#93917e
#3e4031
#050808
#736a5a
#201913

Layout: Centred serif headline and brand wordmark sit in the upper quarter over sage negative space; the sweater stack fills the middle, and a small underlined CTA sits centred at the bottom.
Typography: Elegant light serif in title case for the headline, spaced serif caps for the wordmark, small bold sans caps with an underline for the CTA.

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photographic
minimal
luxury
folded sweaters
twine
pine sprig
gift stack
cozy
understated
warm

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Stack of folded knit sweaters tied with twine and pine sprig.
- Look and feel: A muted sage-green seamless studio backdrop with soft, diffused side light. At the centre is a stack of fuzzy mohair knits in black, red, navy, cream and navy, bound with loose jute twine like a parcel and topped with a fresh pine sprig. A soft shadow grounds the stack on the surface. The tonal palette is restrained and the finish is editorial and tactile.
- Layout: Centred serif headline and brand wordmark sit in the upper quarter over sage negative space; the sweater stack fills the middle, and a small underlined CTA sits centred at the bottom.
- Typography: Elegant light serif in title case for the headline, spaced serif caps for the wordmark, small bold sans caps with an underline for the CTA.
- Colours: #4f5142, #93917e, #3e4031, #050808, #736a5a, #201913 (background #4f5142, text #93917e, accent #93917e).
- Mood and details: cozy, understated, warm, folded sweaters, twine, pine sprig, gift stack.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/15481192463899146-883a31e0227e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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