Rose whose red petals form a fries carton filled with golden fries

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Valentine's Day · Instagram post · Reference

Rose whose red petals form a fries carton filled with golden fries

A solid saturated red background with a subtle radial vignette puts the focus on the centre. The hero is a photoreal composite of a red rose bloom whose petals wrap around a cluster of golden fries, with a yellow arch logo printed on the front petal, a green stem and serrated leaves. Soft studio lighting gives the petals a velvety sheen. Minimal elements and a warm red, yellow and green palette create a clean visual pun.

Palette

#c00c05
#a50801
#ca6a34
#e7a641
#6d842c
#7c0902

Layout: Centred, symmetrical: a small letter-spaced kicker, large serif headline and subline stacked at the top centre, with the rose-fries hybrid filling the lower two-thirds and its stem running off the bottom edge. The logo and tagline sit bottom-right and the designer credit bottom-left.
Typography: Elegant white high-contrast serif for the headline, letter-spaced serif caps for the kicker, small serif subline; bold rounded sans for the tagline.

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Rose whose red petals form a fries carton filled with golden fries.
- Look and feel: A solid saturated red background with a subtle radial vignette puts the focus on the centre. The hero is a photoreal composite of a red rose bloom whose petals wrap around a cluster of golden fries, with a yellow arch logo printed on the front petal, a green stem and serrated leaves. Soft studio lighting gives the petals a velvety sheen. Minimal elements and a warm red, yellow and green palette create a clean visual pun.
- Layout: Centred, symmetrical: a small letter-spaced kicker, large serif headline and subline stacked at the top centre, with the rose-fries hybrid filling the lower two-thirds and its stem running off the bottom edge. The logo and tagline sit bottom-right and the designer credit bottom-left.
- Typography: Elegant white high-contrast serif for the headline, letter-spaced serif caps for the kicker, small serif subline; bold rounded sans for the tagline.
- Colours: #c00c05, #a50801, #ca6a34, #e7a641, #6d842c, #7c0902 (background #a50801, text #e7a641, accent #7c0902).
- Mood and details: playful, romantic, bold, rose, french fries, fries carton, leaves.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/154177987485680867-8f82ae500498.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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