Icon equation: charkha + round glasses + V-sign = line-art Gandhi portrait

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Gandhi Jayanti · Instagram post · Reference

Icon equation: charkha + round glasses + V-sign = line-art Gandhi portrait

The background is an off-white textured linen with nothing else on it. Thin monoline icons in saffron orange, blue and green form a simple visual equation that ends in a multicolour line portrait. The light, airy design depends on the clever idea rather than decoration, with a flat print-like finish and no shading.

Palette

#eeeeee
#d4d6d4

Layout: Logo sits top centre; a horizontal icon equation runs across the vertical middle with lots of empty space around it. A small tagline, a thin rule and a bold greeting are centred near the bottom.
Typography: Humanist sans throughout: bold caps for the greeting, light sentence-case tagline, geometric caps wordmark.

minimal
illustrated
flat
charkha
round spectacles
peace sign hand
line-art portrait
visual equation
thoughtful
clever
calm

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Icon equation: charkha + round glasses + V-sign = line-art Gandhi portrait.
- Look and feel: The background is an off-white textured linen with nothing else on it. Thin monoline icons in saffron orange, blue and green form a simple visual equation that ends in a multicolour line portrait. The light, airy design depends on the clever idea rather than decoration, with a flat print-like finish and no shading.
- Layout: Logo sits top centre; a horizontal icon equation runs across the vertical middle with lots of empty space around it. A small tagline, a thin rule and a bold greeting are centred near the bottom.
- Typography: Humanist sans throughout: bold caps for the greeting, light sentence-case tagline, geometric caps wordmark.
- Colours: #eeeeee, #d4d6d4 (background #eeeeee, text #d4d6d4, accent #d4d6d4).
- Mood and details: thoughtful, clever, calm, charkha, round spectacles, peace sign hand, line-art portrait, visual equation.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/154107618497417642-f6a379d55c4a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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