Two children back to back, overlaid with sketches of their dream careers

Reference found on Pinterest, saved by Noor Aziz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Two children back to back, overlaid with sketches of their dream careers

Saturated red background with faint line-drawn school items like notebooks and pencils. Two softly lit photos of a boy and a girl stand back to back, with white line art turning their outfits into an astronaut suit and a doctor's coat with a stethoscope. A crumpled off-white paper card is decorated with yellow and blue stars and a small alarm-clock sticker, and a small cartoon cloud floats on the left. The finish is polished and editorial.

Palette

#e81d23
#efe9e3
#8e8888
#23212c
#d2b9ad
#56555b

Layout: Logo sits top left above a large centred three-line headline. The two children fill the lower-middle area, and a textured paper message card overlaps them on the lower right, with the tagline and regulatory text along the bottom.
Typography: Bold, heavy white sans-serif caps for the headline; a clean sans for the body text with bold emphasis; small bold caps for the tagline.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two children back to back, overlaid with sketches of their dream careers.
- Look and feel: Saturated red background with faint line-drawn school items like notebooks and pencils. Two softly lit photos of a boy and a girl stand back to back, with white line art turning their outfits into an astronaut suit and a doctor's coat with a stethoscope. A crumpled off-white paper card is decorated with yellow and blue stars and a small alarm-clock sticker, and a small cartoon cloud floats on the left. The finish is polished and editorial.
- Layout: Logo sits top left above a large centred three-line headline. The two children fill the lower-middle area, and a textured paper message card overlaps them on the lower right, with the tagline and regulatory text along the bottom.
- Typography: Bold, heavy white sans-serif caps for the headline; a clean sans for the body text with bold emphasis; small bold caps for the tagline.
- Colours: #e81d23, #efe9e3, #8e8888, #23212c, #d2b9ad, #56555b (background #e81d23, text #efe9e3, accent #efe9e3).
- Mood and details: aspirational, warm, hopeful, white line-art astronaut suit, doctor coat sketch, cloud, stars, alarm clock, paper note card.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/152770612355727228-b4845bdd9f84.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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