Couple relaxing by a red sofa seen through a keyhole

Reference found on Pinterest, saved by Ludwig Zarzuela. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Couple relaxing by a red sofa seen through a keyhole

A deep black background has a keyhole cutout with a soft glowing edge, which creates a voyeuristic peephole effect. Through it, a top-down photo shows a couple lounging around a curved red sofa on a beige rug under warm, muted lighting. The saturated red upholstery is the focal colour against the darkness. The finish is clean and editorial, with a subtle vignette.

Palette

#171112
#721f1a
#3f221c
#271918
#4a352b
#886754

Layout: A large keyhole-shaped window fills the centre of a near-black frame and reveals an overhead photo. The serif headline sits on the left at mid-height and a small sans message sits on the right. A monogram logo is in the bottom-right corner.
Typography: Bold high-contrast serif in white for the headline; small white sans-serif body text

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photographic
dark
minimal
keyhole cutout
red sofa
couple
top-down view
intimate
warm
cinematic

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Couple relaxing by a red sofa seen through a keyhole.
- Look and feel: A deep black background has a keyhole cutout with a soft glowing edge, which creates a voyeuristic peephole effect. Through it, a top-down photo shows a couple lounging around a curved red sofa on a beige rug under warm, muted lighting. The saturated red upholstery is the focal colour against the darkness. The finish is clean and editorial, with a subtle vignette.
- Layout: A large keyhole-shaped window fills the centre of a near-black frame and reveals an overhead photo. The serif headline sits on the left at mid-height and a small sans message sits on the right. A monogram logo is in the bottom-right corner.
- Typography: Bold high-contrast serif in white for the headline; small white sans-serif body text
- Colours: #171112, #721f1a, #3f221c, #271918, #4a352b, #886754 (background #171112, text #886754, accent #721f1a).
- Mood and details: intimate, warm, cinematic, keyhole cutout, red sofa, couple, top-down view.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/152559506124264076-5bd7fdb87b18.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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