Flat diya drawn as a smiling face with a flame

Reference found on Pinterest, saved by Jignesh Parekh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Flat diya drawn as a smiling face with a flame

The background is solid bright red. A white rounded line forms a smiling mouth that doubles as a diya bowl, topped by a flat yellow teardrop flame. There are no gradients or textures, just pure flat vector geometry. The concept relies on a clever dual-reading icon.

Palette

#e41f26

Layout: The icon is centred slightly above middle, with a single centred tagline line near the bottom and a small brand name centred below it; generous negative space throughout.
Typography: Humanist sans in yellow, with the first phrase in italic and the second upright; small tracked caps for the brand name in dark red.

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Flat diya drawn as a smiling face with a flame.
- Look and feel: The background is solid bright red. A white rounded line forms a smiling mouth that doubles as a diya bowl, topped by a flat yellow teardrop flame. There are no gradients or textures, just pure flat vector geometry. The concept relies on a clever dual-reading icon.
- Layout: The icon is centred slightly above middle, with a single centred tagline line near the bottom and a small brand name centred below it; generous negative space throughout.
- Typography: Humanist sans in yellow, with the first phrase in italic and the second upright; small tracked caps for the brand name in dark red.
- Colours: #e41f26 (background #e41f26, text #f5f5f5, accent #f5f5f5).
- Mood and details: cheerful, simple, warm, diya flame, smile icon, line art.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/151222499983080647-bc9b70e8830a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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