Ransom-note cut-out letters spelling a resolutions question

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New Year · Instagram post · Reference

Ransom-note cut-out letters spelling a resolutions question

A crumpled white paper texture fills the background. Letter tiles in muted blue, sage, blush, grey and brick red have rough cut edges and slight rotations. A vintage line-engraved hand illustration adds a surreal, zine-like touch. The look is flat, analog and scrapbook-style, with soft natural paper shading.

Palette

#eeeeee
#d0cccc
#b3b2b6
#90949d
#414047
#65687d

Layout: Three lines of mismatched cut-out letters sit left of centre in the upper half, ending with a large question-mark tile on the right. A black-and-white engraved hand reaches in from the bottom-left corner, as if pinching the text.
Typography: Ransom-note collage: mixed serif and sans letters of varying weight on paper scraps of different colours, tilted at slight angles.

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collage
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curious
playful
quirky

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ransom-note cut-out letters spelling a resolutions question.
- Look and feel: A crumpled white paper texture fills the background. Letter tiles in muted blue, sage, blush, grey and brick red have rough cut edges and slight rotations. A vintage line-engraved hand illustration adds a surreal, zine-like touch. The look is flat, analog and scrapbook-style, with soft natural paper shading.
- Layout: Three lines of mismatched cut-out letters sit left of centre in the upper half, ending with a large question-mark tile on the right. A black-and-white engraved hand reaches in from the bottom-left corner, as if pinching the text.
- Typography: Ransom-note collage: mixed serif and sans letters of varying weight on paper scraps of different colours, tilted at slight angles.
- Colours: #eeeeee, #d0cccc, #b3b2b6, #90949d, #414047, #65687d (background #eeeeee, text #414047, accent #414047).
- Mood and details: curious, playful, quirky, ransom-note cut-out letters, crumpled paper texture, engraved hand illustration.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/150659550030832671-8983c9daef3c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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