Little girl hugging a teddy bear who casts a graduate's shadow

Reference found on Pinterest, saved by Isac Luiz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Story · Reference

Little girl hugging a teddy bear who casts a graduate's shadow

The set is a flat teal studio with a slightly lighter floor plane and soft, even lighting. The concept rests on the contrast between the small child with a plush toy and the tall, dark graduate shadow looming up and to the right. There is plenty of empty space and a subtle paper-grain texture, giving a restrained, conceptual finish.

Palette

#058985
#063332
#106e6c
#08514f
#8e777a
#b79ea1

Layout: A small child stands left of centre on a teal studio floor, and her large shadow on the wall behind shows a graduate throwing a cap in the air. The logo sits top-left, the headline is small to the right of her feet, and a thin rule along the bottom carries the date on the left and an Instagram handle on the right.
Typography: Clean, light white sans in small sizes. The date line is in caps, and the logo is a lowercase geometric wordmark.

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Design an original Children's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Little girl hugging a teddy bear who casts a graduate's shadow.
- Look and feel: The set is a flat teal studio with a slightly lighter floor plane and soft, even lighting. The concept rests on the contrast between the small child with a plush toy and the tall, dark graduate shadow looming up and to the right. There is plenty of empty space and a subtle paper-grain texture, giving a restrained, conceptual finish.
- Layout: A small child stands left of centre on a teal studio floor, and her large shadow on the wall behind shows a graduate throwing a cap in the air. The logo sits top-left, the headline is small to the right of her feet, and a thin rule along the bottom carries the date on the left and an Instagram handle on the right.
- Typography: Clean, light white sans in small sizes. The date line is in caps, and the logo is a lowercase geometric wordmark.
- Colours: #058985, #063332, #106e6c, #08514f, #8e777a, #b79ea1 (background #058985, text #063332, accent #106e6c).
- Mood and details: aspirational, tender, thoughtful, cast shadow, graduation cap silhouette, teddy bear.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14988611255946715-44902d2b1318.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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