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Reference found on Pinterest, saved by kate sparks. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
Instagram post · Reference
Instagram post: Ketchup-written slogan surrounded by fries and dips
The background is a clean light-grey tabletop shot from directly overhead in soft diffused daylight. The warm reds, golden yellows and orange cheese sauce stand out against the neutral ground and the black-and-white line-doodle paper. The focal point is the glossy ketchup lettering, and a blue-manicured hand adds a pop of complementary colour. The finish is crisp natural food photography with a witty, social-first tone.
Reference image for inspiration. Editable source files are not included.
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