Santa's arm handing a branded takeaway bag through a glowing door beside a decorated Christmas tree

Reference found on Pinterest, saved by Camilo Neira. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Santa's arm handing a branded takeaway bag through a glowing door beside a decorated Christmas tree

A dark teal room with a wooden floor sets a moody night scene. Bright light spills out of an open white door, and hazy volumetric rays and mist drift across towards the tree. The tree is lit with warm fairy lights and red and gold baubles, with wrapped red and gold gifts at its base. The focal point is the white-gloved, fur-cuffed arm holding out a matte teal branded bag. The finish is a realistic photo composite.

Palette

#05272e
#263535
#4b493f
#97917d
#f9f2e9
#776c56

Layout: Decorated tree fills the lower left, with the greeting set above it at upper left. A half-open glowing door sits at centre right, with Santa's arm holding the bag out through it. The logo is top right and the tagline sits bottom right on the floor area.
Typography: Yellow flowing brush-script 'Christmas' under small spaced white sans caps; clean white geometric sans for the two-line tagline.

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photographic
dark
christmas tree
gift boxes
baubles
santa hand
glowing doorway
branded bag
magical
warm
festive

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Santa's arm handing a branded takeaway bag through a glowing door beside a decorated Christmas tree.
- Look and feel: A dark teal room with a wooden floor sets a moody night scene. Bright light spills out of an open white door, and hazy volumetric rays and mist drift across towards the tree. The tree is lit with warm fairy lights and red and gold baubles, with wrapped red and gold gifts at its base. The focal point is the white-gloved, fur-cuffed arm holding out a matte teal branded bag. The finish is a realistic photo composite.
- Layout: Decorated tree fills the lower left, with the greeting set above it at upper left. A half-open glowing door sits at centre right, with Santa's arm holding the bag out through it. The logo is top right and the tagline sits bottom right on the floor area.
- Typography: Yellow flowing brush-script 'Christmas' under small spaced white sans caps; clean white geometric sans for the two-line tagline.
- Colours: #05272e, #263535, #4b493f, #97917d, #f9f2e9, #776c56 (background #05272e, text #f9f2e9, accent #f9f2e9).
- Mood and details: magical, warm, festive, christmas tree, gift boxes, baubles, santa hand, glowing doorway, branded bag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14918242511918493-23af1b002530.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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