Illustrated tombstone with a bow-tied skull

Reference found on Pinterest, saved by Carly Tee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Flyer · Reference

Illustrated tombstone with a bow-tied skull

Flat black background with hand-drawn cream and pastel-pink linework in a limited three-colour palette. A textured, speckled tombstone dominates the centre, flanked by pink spider webs, stars, bats and a pink moon. A skull wearing a pink ribbon bow and a wrapped candy add a cute-goth touch. Risograph-like grain gives it a screen-printed finish.

Palette

#222220
#e2ddd5
#c9afaf
#514948
#978886
#383533

Layout: A central tombstone holds the event name, headline and hours, with a pink date circle overlapping its right edge. A ticket-shaped pink tag with the feature list sits at the lower left, a skull at the lower right, the top banner line across the top and the address centred at the bottom.
Typography: Distressed condensed black display caps for the headline; hand-drawn rounded marker caps for the supporting text.

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Design an original Halloween flyer for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1433 px (same shape as the reference).

Art direction to follow:
- The idea: Illustrated tombstone with a bow-tied skull.
- Look and feel: Flat black background with hand-drawn cream and pastel-pink linework in a limited three-colour palette. A textured, speckled tombstone dominates the centre, flanked by pink spider webs, stars, bats and a pink moon. A skull wearing a pink ribbon bow and a wrapped candy add a cute-goth touch. Risograph-like grain gives it a screen-printed finish.
- Layout: A central tombstone holds the event name, headline and hours, with a pink date circle overlapping its right edge. A ticket-shaped pink tag with the feature list sits at the lower left, a skull at the lower right, the top banner line across the top and the address centred at the bottom.
- Typography: Distressed condensed black display caps for the headline; hand-drawn rounded marker caps for the supporting text.
- Colours: #222220, #e2ddd5, #c9afaf, #514948, #978886, #383533 (background #222220, text #e2ddd5, accent #e2ddd5).
- Mood and details: spooky, cute, quirky, tombstone, skull with bow, spider webs, bats, moon, candy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14847873768229769-4e0079806629.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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