Person in a white bedsheet ghost costume with round sunglasses

Reference found on Pinterest, saved by An dindin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Person in a white bedsheet ghost costume with round sunglasses

This is a flat olive-green background with no gradient. The hero is a cut-out photo of a person under a white sheet with black round sunglasses, lit by soft natural light. The palette is limited to olive, off-white, and black, giving an editorial, magazine-cover feel. The finish is clean and minimal, with a simple white arrow suggesting a swipe.

Palette

#6f7230
#a4b3b4
#e3e2dd
#92a3a2
#bec6c4
#8f9160

Layout: Huge headline letters span the top width, with the cut-out ghost figure overlapping them from the centre bottom. Small typewriter text sits at the top, mid left, and mid right, with the CTA at bottom left and an arrow at bottom right, suggesting a carousel cover.
Typography: Chunky, rounded hand-cut display caps in off-white; typewriter-style slab serif for all supporting text.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Person in a white bedsheet ghost costume with round sunglasses.
- Look and feel: This is a flat olive-green background with no gradient. The hero is a cut-out photo of a person under a white sheet with black round sunglasses, lit by soft natural light. The palette is limited to olive, off-white, and black, giving an editorial, magazine-cover feel. The finish is clean and minimal, with a simple white arrow suggesting a swipe.
- Layout: Huge headline letters span the top width, with the cut-out ghost figure overlapping them from the centre bottom. Small typewriter text sits at the top, mid left, and mid right, with the CTA at bottom left and an arrow at bottom right, suggesting a carousel cover.
- Typography: Chunky, rounded hand-cut display caps in off-white; typewriter-style slab serif for all supporting text.
- Colours: #6f7230, #a4b3b4, #e3e2dd, #92a3a2, #bec6c4, #8f9160 (background #6f7230, text #e3e2dd, accent #8f9160).
- Mood and details: playful, quirky, witty, bedsheet ghost, sunglasses, arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/147985537751973892-7dc68c010e42.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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