Open red envelope with a letter and wax seal over giant red serif letters

Reference found on Pinterest, saved by Lien Nguyen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Open red envelope with a letter and wax seal over giant red serif letters

The background is flat butter-cream. Giant deep-red italic serif letters, cropped at the edges, form a layer behind the hero. The hero is a crimson envelope with a white letter card sticking out, a red wax seal, and a thin orange-red string looping across the frame. A soft drop shadow gives the envelope depth. The look is editorial and restrained, using only cream, crimson and charcoal.

Palette

#f7f1be
#d3cdbe
#840407
#5d0306
#b28972
#6f0a09

Layout: The headline and a short body paragraph sit centred at the top. Below, a tilted open envelope overlaps oversized cropped letters in the background, and the envelope and letters together fill the lower two-thirds.
Typography: The headline is widely tracked sans caps in two lines, with the first line in red. The background words use a huge, heavy, high-contrast italic serif. Body text is a clean, humanist sans.

typographic
photographic
minimal
red envelope
love letter
wax seal
string
oversized serif lettering
romantic
elegant
intimate

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Open red envelope with a letter and wax seal over giant red serif letters.
- Look and feel: The background is flat butter-cream. Giant deep-red italic serif letters, cropped at the edges, form a layer behind the hero. The hero is a crimson envelope with a white letter card sticking out, a red wax seal, and a thin orange-red string looping across the frame. A soft drop shadow gives the envelope depth. The look is editorial and restrained, using only cream, crimson and charcoal.
- Layout: The headline and a short body paragraph sit centred at the top. Below, a tilted open envelope overlaps oversized cropped letters in the background, and the envelope and letters together fill the lower two-thirds.
- Typography: The headline is widely tracked sans caps in two lines, with the first line in red. The background words use a huge, heavy, high-contrast italic serif. Body text is a clean, humanist sans.
- Colours: #f7f1be, #d3cdbe, #840407, #5d0306, #b28972, #6f0a09 (background #f7f1be, text #5d0306, accent #840407).
- Mood and details: romantic, elegant, intimate, red envelope, love letter, wax seal, string, oversized serif lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1477812375567173-d660ec4f7289.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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